10 Steps To Extension 2.0




To practice I am preaching, I shared a copy of the draft presentation on my blog.
Ten Steps To Extension 2.0 by Beth Kanter
This presentation was remixed from Associations 2.0 which was based on Marnie Webb's Ten Ways To Use Web 2.0 to Change The World


Resource List


Defining Web2.0, Key Themes, and Approaches to Adoption

The Machine is Us/ing Us by Michael Wesch
A music video that explains Web2.0 in less than 5 minutes and quickly became one of the most popular videos in the blogosphere with more than 70,000 views on YouTube. He leads the digital ethnography group at Kansas State University.

Participants in the Webinar were asked type into the chat line what they thought the core themes of Web2.0 were and here's their responses:

What is Web2.0? by Tim O'Reilly
The first and most influential concept paper on Web2.0. September, 2005

Weblogged-Ed - The Read/Write Classroom by Will Richardson
Covers the use of Web2.0 in education.

TechSoup's Complete Collection of Web2.0 for Nonprofits Articles

Full Circle Online Interaction Blog by Nancy White
Covers the adoption of Web2.0 tools and also writes about Technology Stewardship

Participant Feedback:
  • The concept of low-risk experiments seem to resonate:
  • The only way to learn is to do it.
  • You don't learn anything new unless you take the risk!
  • Yes, you have to be the ball. :)
  • The only constant is change
  • IT people need to understand the application of Web 2.0 for specialists, educators, etc

Step 1: Find People



Examples
Finding people interested in nutrition
Youth Health Alliance and their YouTube channel
Urban Sprouts School Gardens
Eating Fabulous

Demo
Use Technorati Blog Finder

Resources
In case your curious, I generated the slide with all my flickr contacts using this tool.
How To Search Technorati
23 Things: Not So Technical With Technorati


Step 2: Read People's Minds, Win Their Hearts


Examples
Red Cross Public Awareness Campaign discussed on a blog

Demo
Technorati Search in Blog Posts and Watchlist Set Up

Resources
The New ROI of Blogging by Charlene Li of Forrester Research
It's Time for Measurement of Social Media by John Bell

Participant Feedback:
  • Extension's material is meant to be research-based. How does using conversations/videos from blogs/You tube fit with that?
  • Concepts can still be research based but methods of communication can be innovative. New ways to reach people, not just take a survey
  • Maybe by reading what others are saying, you would end up asking different questions in your survey
  • You might also think of something else to think about during your research that could enhance what you're looking for


Step 3: Scatter Bread Crumbs


Examples
Give Well Blog Post and Network for Good Response
Environmental Defense Fund

Resources
How to Comment Like King or Queen by Coolcat Teacher Blog
Strategic Blog Commenting A Screencast by Amy Gahran
Strategic Blog Commenting: Blog Post by Amy Gahran
Commenting by Alan Levine
Google News Feature to encourage commenting by Michele Martin

Participant Feedback:
  • Is it better to comment on someone's blog, or comment on your own blog and refer to their post? (see Amy's screencast)
  • How do you guys deal with the spam, etc. that shows up in comments if you leave them turned on? (blog software has spam filters)

Step 4: Ready, Set, Get Blogging


Demo
Tour List
Create A Blog in Two Minutes for Free!


Examples of Extension Blogs
Lead2020, Mitch Owen: http://lead2020.blogspot.com/
AAfromAA, Anne Adrian: http://www.aafromaa.blogspot.com/
Larry's Ponderings, Larry Lippke: http://tceblogs.tamu.edu/mt/larry/
Extension Trends from Jerry Thomas: http://extensiontrends.ag.ohio-state.edu/
Kevin Gamble http://blog.k1v1n.com/
Deb M Coates: http://www.extension.iastate.edu/mt/dcoates/
Jason Young: http://rambleon.org/
Ryan Pesch's Farm and Produce Blog: http://peschfarm.blogspot.com/
Master Your Garden 'http://masteryourgarden.blogspot.com/
My Minnesota Woods http://www.myminnesotawoods.umn.edu/

Resources
Adoption Issues
The C's of Blogging by Beth's Blog
Advice To Would Be Bloggers by Bokarko
Tips from a New Blogger by Anne's Spot
Novice Blogger Excitement by Larry Lippke
Weblogs As Disruptive Technology for Extension by Deborah Coates
Encouraging Educators to Blog by Martin Weller

Technical How-To
Blogger, free blogging software!
FreeVlog Screencast: How To Set Up A Blogger Blog
Getting Started With Blogging Software from Idealware

Blogging Wisdom
Nine Essential Types of Posts for Every Blogger from Northeast

Participant Feedback

  • Note the option of closed blogs, useful for communications within a 4-H club, book groups, etc.
  • Can you explain pings and trackbacks?
  • I never talk about work. I'm not comfortable going there and don't mention family either
  • I'm uncomfortable about mentioning personal info
  • "everyone has something to say", the feedback is well worth the possibility of being criticized
  • You sure need to be willing to take a risk.
  • Do you folks blog "as" an Extension person or as a private individual?
  • What's important is that you are communicating
  • Part of the web is its immediacy. Sometimes incomplete sentences get the message across quicker
  • Some people have been fired as a result of blogs
  • My blog is both work/personal at the time bc I wanted to learn to blog to help others learn to...so my blog posts are very varied in scope
  • Can blogs be secured for children? For example, 4-H clubs.
  • Most schools have filters on their browsers so the students have a harder time accessing blogs and websites


Step 5: Use RSS An Information Coping Tool


Demo
A Tour of Beth's RSS Reader

Resources
Introductory 3.5 MInute Video: RSS in Plain English
watch this first

Tutorials
Feed Me: A gentle introduction to Internet feeds - a good tutorial from Palinet, a library cooperative
RSS Tutorial in Flickr
Using RSS Effectively for Research
23 Steps: Make Life Simple With RSS
23 Steps: Finding and Subscribing to Feeds

A few RSS Readers:
Bloglines (10 Steps to Using Bloglines and YouTube Video Showing how to Add Feeds)
Netvibes
Newsgater
GoogleReader

Participant Feedback
  • Can I use RSS to update sections of a Website?
  • How do you find the RSS?

Step 6: Share the Face of Your Organization


Demo
Alan Levine's Flickr Tutorial

Examples
A Group To Celebrate a Sense of Place: Monmouth County
Global Youth Celebration Day Flickr Page and Web Page

Resources
Start Using Flickr in Five Minutes
Beth's Blog: Flickr and Nonprofits Roundup of Examples and Resources
Screencast: How To Use Flickr As Resource for Presentations
Ten Tips for Finding Photos in Flickr

Step 7: Use Tagging To Share Resources


Demo
Kevin Gamble's Delicious Account
note how the links are published on the side bar of Kevin's Blog

Resources
Beth's Blog: Tagging Screencast

Step 8: Create and Remix Content


Examples
Beth's 50th Birthday Photo Birthday Card Remix Flickr Contest - Flickr Pool
Reflections on User Generated Content by Beth's Blog
Creative Commons Swag Contest
New School Project
Voter's Voices
Examples and Resources from the Horizon's Project Wiki

Resources
Horizon Report: User Generated Content
Horizon Wiki Project
Remix culture
Creative Commons
Derivative works
User-Generated Content

Participant Feedback
  • In our 4H Youth Development work, copyright has been a big issue, but this opens up some things
  • Youth trying to learn new art mediums, they often incorrectly use copyrighted works...they create a derivative work....a site that has photos, etc., where derivative work is allowed is a great tool for them
  • Thee CC licensed work on Flickr and the Wikimedia Commons are wonderful resources.

Step 9: Wiki This or Wiki That


Demo
Extension Wiki
My Tagging Session Page on the Extension Wiki

Examples
Resource Collection off a listserv
Second Life and Nonprofits List
Directories
Global Voices
Collaborative FAQ
Phone Conference Facilitation
Collaborative Educational Content
Extension Wiki
Collaborative Student Projects
Horizons Wiki

Conference Note Taking
Craig's Nonprofit BootCamp

Organizing a conference - sign up, program, archive
PodCamp Boston

Resources
Working in Media Wiki: Article Start to Finish
Wiki Adoption Issues

Step 10: Use Open Tools


Demo
Slide Share

Examples
Address Book: Plaxo
Bookmarks: del.icio.us
Calculator: Google
Email: Gmail
Calendar: Google Calendar
Documents and Spreadsheets: Zoho
File Manager: Box.net
Images: Flickr
Personalised homepage: Google
RSS Reader: Google Reader
A much larger list can be found here, Web2.0 Awards.

Resources
Miles Maier: The Great Office2.0 Experiment
Learning 2.0: Online Productivity Tools
The Social Life of Office 2.0 Documents by Rashmi Sinha
How Web2.0 Keeps You Productive